A practical guide to building a sustainable business. Find out how to market yourself and your company; develop a roadmap for your business; attract reliable investors and secure finance; manage cashflow; survive tough financial times.
Entrepreneurship is not for sissies! It’s for those who dare to dream, who are not afraid to take a chance, and who are in it to win it.
While unemployment rates are escalating, graduates are struggling to find jobs, and skilled, experienced workers are finding themselves excluded from formal employment, entrepreneurs are stimulating economic growth by implementing innovative technologies, products and services.
For every famous entrepreneur who has made it big, there are thousands of others who have failed or who are struggling to survive. Often, this has nothing to do with creativity or the gaps that exist in the market: it is all about SUSTAINABILITY. If you cannot sustain your own business through good times, bad times, and even junk status, then you cannot ultimately succeed.
Mastering Entrepreneurship offers you the KEY TO SUSTAINING YOUR OWN BUSINESS. In this book you will learn:
- How to market yourself and your company
- How to develop a roadmap for your business
- How to attract reliable investors and secure finance
- Why managing cashflow is the lifeblood of a sustainable business
- How to survive tough financial times
Written by multi award-winning entrepreneur Ismail Hassen, this book offers practical solutions for entrepreneurs that are achievable, sustainable and effective. Whether you are just starting out on your own business journey, or have already embarked on the exhilarating roller-coaster ride that is entrepreneurship, reading this book will change your life and your mindset and help you enjoy the business success you deserve.