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Publishing is 30% book production and 70% marketing and selling. So while it’s relatively easy to make a book, the real challenge (and most of the work) lies in marketing and selling it.
There are many important decisions that must be made to create a marketable product. Whether it’s positive book reviews you’re looking for, or the confidence of bookstores who will order stock, the decisions you make now could affect the future success of your book. For instance, some publishing options are just not suited to bookstore distribution, whilst others may be expensive and unnecessary for authors with humbler, smaller-scale needs. Our job is to help you navigate this confusing maze so that you can make the right decisions.
Because publishing is quite a complex business, we offer two types of consultation:
This consultation focuses mainly on the editorial aspects of publishing, some of which include:
Editorial consultations may progress into author coaching and mentoring, depending on your needs and resources.
This is an excellent first step, regardless of whether you choose to publish independently or through a traditional royalty-based publisher. A good, well-developed manuscript always stands a better chance in the market.
Publishing is a business and, like any business, requires that authors do their homework. Unfortunately, too many authors lose thousands of rands and end up limiting their distribution options because of bad decisions, mostly the result of inadequate or misleading information. This consultation is designed to give you the inside scoop on the world of publishing and how book production, marketing and distribution really work. If you are entering the world of publishing for the first time, this consultation should be considered mandatory.
A publishing consultation will help you answer the following questions:
Our publishing consultations are not designed to pressure you in a particular direction, nor are they used to ‘sell’ you our services. Instead, through open discussion with you, we find out exactly what your needs and requirements are and we present the options available in the market that would best suit those needs.
We look at important factors such as:
By the end of the consultation you will have a much clearer idea of the direction you need to be taking, as well as the next step forward. Should you choose to continue along the independent publishing route, this may be done with a different author services or publishing company altogether.
If you’re based in Cape Town you can book an appointment to see us. If not, we will gladly consult with you telephonically or via Skype, WhatsApp, Viber, or Messenger. For non-telephonic consultations, a good internet connection is needed.
Because many of our consultations are done remotely, upfront payment is required and a scheduled time is agreed upon by both parties.
You can choose to consult with either of our two highly-experienced publishing professionals, Vanessa Wilson and Georgina Hatch, each of whom has their own area of expertise and who co-wrote the book Publish Like A Pro: The Complete Guide to Successful and Profitable Self-Publishing, South Africa’s leading guide to independent publishing.
We consult telephonically, or via Skype (with or without camera), WhatsApp, Viber, or Messenger (with or without camera). Regretfully, face-to-face consultations will only be available again when lock-down has been lifted.
Simply click the button below for our online booking form. You will be asked for information about your book, which Vanessa or Georgina will review before the consultation, to ensure that you derive the most benefit from your meeting with us.
Chapters one to three talk about traditional versus independent publishing, who owns your work, potential earnings, planning your book, planning your writing schedule, how to structure your book, choosing a title, using keywords for better SEO, what you need to include for publishing, how to find a publisher and submit your manuscript, and protecting your copyright.
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To read the full table of contents, visit the book page on Publisher.co.za by clicking the link below. Scroll down to the "look inside" feature.