Arm yourself with the right information and ensure publishing success
Publishing is 15% book production and 85% marketing and selling. So while it's relatively easy to actually make a book, the real challenge (and most of the work) lies in marketing and selling it.
There are many important decisions that need to be made to create a marketable product. Whether it's positive book reviews you're looking for, or the confidence of bookstores who will hopefully order some stock, the decisions you make now could affect the future success of your book. For instance, some publishing options are just not suited to bookstore distribution, whilst others may be expensive and unnecessary for authors with humbler, smaller-scale needs. Our job is to help you navigate this confusing maze so that you can make the right decisions.
Because publishing is quite a complex business, we offer two types of consultation:
1) Editorial consultation
This consultation focuses mainly on the editorial aspects of publishing, some of which include:
- identifying your vision for the book and your motivations for publishing
- content development and how to structure your book
- determining the relevance of the content to your target market
- making your book as accessible as possible to your reader
Editorial consultations may progress into author coaching and mentoring, depending on your needs and resources.
This is an excellent first step, regardless of whether you choose to publish independently or through a traditional royalty-based publisher. A good, well-developed manuscript always stands a better chance in the market.
2) Publishing consultation
Publishing is a business and, like any business, requires that authors do their homework. Unfortunately, too many authors lose thousands of rands and end up limiting their distribution options because of bad decisions, mostly the result of adequate or misleading information. This consultation is designed to give you the inside scoop on the world of publishing and how book production, marketing and distribution really work. If you are entering the world of publishing for the first time, this consultation is almost mandatory.
A publishing consultation will help you answer the following questions:
- What does independent publishing entail?
- What are the different publishing options available, what do they cost, and which option is best for you?
- Independent publishing versus traditional publishing – which route should you go?
- Should you publish locally or overseas? What are the advantages and disadvantages of each?
- Your book is published, now what?
- How does book marketing and distribution work, and how do you get into bookstores?
- How much do book marketers, distributors and bookstores take for selling your book?
- How can you maximise your profits when selling your book?
Unbiased, practical advice best suited to your needs
Our publishing consultations are not designed to pressure you in a particular direction, nor are they used to 'sell' you our services. Instead, through open discussion with you, we find out exactly what your needs and requirements are and we present the options available in the market that would best suit those needs.
We look at important factors such as:
- Available resources (financial and time)
- Personal and entrepreneurial skills
- Target market access
- The type of book you are publishing
- The kinds of costs involved in publishing and distribution
- Your vision for the book.
By the end of the consultation you will have a much clearer idea of the direction you need to be taking, as well as the next step forward. Should you choose to continue along the independent publishing route, this may be done with a different author services or publishing company altogether.
How are the consultations conducted?
If you're based in Cape Town you can book an appointment to see us. If not, we will gladly consult with you telephonically or via Skype.
Because many of our consultations are done remotely, upfront payment is required and a scheduled time is agreed upon by both parties.
Who will be consulting with you?
You can choose to consult with any one of our three highly-experienced publishing professionals.
Her resume includes 5 years as Publishing Director at Struik Publishers (now Random-Struik) and a position as general manager of Independent Newspapers’ property publishing division. Georgina brings a wealth of knowledge and creative ability to Quickfox Publishing and particularly enjoys editorial consulting and coaching, as well as manuscript development assistance and evaluation.
As an author who has successfully published independently, she understands the challenges and rewards when going the independent route. She has gained immense experience in all aspects of independent publishing, both from a business and production point of view. Her expertise includes creative product development, design, book production, book preparation, printing, financial costing, marketing and distribution (ebook and print).
How much is a consultation and how long does it last?
- Face-to-face consultations: R550 for 1 hour; R690 for 1,5 hours
- Telephonic or Skype consultations: R550 for 1 hour; R690 for 1,5 hours
- Telephonic: The cost of the call is for the client's account
- Skype-to-Skype: No costs involved
- Skype-to-Landline (Skype Out): The cost of the call is for the client's account